The benefits of using a loyalty app in your retail store
Loyalty programmes are great for bringing shoppers back to your store and turning them into loyal customers. People are always looking for great deals on the products they love or buy most, and with your loyalty programme, they can save money and collect points that unlock rewards.
But if your customers keep losing their loyalty cards or forgetting them at home, they’re missing out on offers, points and rewards – and your store is missing out on the chance to build customer loyalty that boosts revenue. Fortunately, the solution is simple: a loyalty app that shoppers can use anywhere, anytime.
Discover the benefits of using a loyalty app in your retail store.
More convenient than cards
A loyalty app puts a digital loyalty card right in your shopper’s pocket – no more lost or forgotten cards. As long as they’ve got their phone, they’ll never miss out on special offers or loyalty points. It also makes it easier for new customers to join your loyalty programme. With 51% of UK customers saying complicated enrolment stops them from joining loyalty programmes, offering quick and easy in-app registration can help you win them over.
Improves customer communication
You don’t have to wait for customers to visit your store to share updates with them. With a loyalty app, customers can catch up on the latest news, offers and rewards anywhere, making life easier and encouraging them to return to your store to take advantage of deals.
Increases customer loyalty
With an app, customers are more likely to earn and redeem rewards consistently, helping you turn one-off shoppers into long-term customers. Apps also enable you to offer a more personalised experience. Over 50% of UK customers quit loyalty programmes because the rewards don’t feel worthwhile. Personalisation can help you overcome this by delivering offers and rewards based on each shopper’s habits and preferences – motivating them to engage, return and stay loyal.
Access to quality customer data
Loyalty apps collect valuable data on customer interests and behaviours, which your store can use to improve engagement, retention and loyalty. With a better understanding of who your customers are and how they shop, you can share news, offers and rewards that will catch their attention, keeping them engaged and excited to shop at your store.
Easy for everyone to use
Switching from physical cards to an app may seem daunting, but loyalty apps are intuitive and user-friendly, making them easy for shoppers and retailers to adopt. Customers can explore offers and view points with ease, and retail staff can seamlessly handle rewards and redemptions without slowing down service. Most apps are downloadable and available online, making them accessible to tech-savvy and tech-shy shoppers.
Drives sales revenue
By making your loyalty programme easier to use and more engaging, a loyalty app encourages customers to shop more often – and spend more when they do. Personalised offers and timely notifications prompt action, while the convenience of having rewards and points on hand motivates repeat visits. Over time, this increased engagement will lead to consistent spending that drives real revenue growth for your store.
Discover the CSY Loyalty App.
Great news – your retail store can enjoy all these benefits and more with the new CSY Loyalty App. To learn more about our latest product or to sign up, visit the Loyalty App page